Profesionalización para el negocio familiar Metálicas Bravo en el periodo 2025.

Abstract

Family businesses face challenges in improving their operational efficiency and ensuring their sustainability over time. Therefore, this research aims to propose the professionalization of the Metálicas Bravo family business in its administrative, operational, and financial areas. The study is conducted using a mixed approach, cross-sectional, descriptive in scope, and nonexperimental in design. The deductive method is used. Techniques include internal and external analysis using SWOT analysis, PESTEL analysis, Porter's Forces analysis, and Porter's Value Chain analysis. The results have revealed some opportunities and threats in the local market. Strengths and weaknesses have also been identified, reflecting deficiencies in administrative, operational, and financial processes. The lack of standardized processes and an organizational structure have also been lacking. Strategic cross-sectional analysis has revealed the need to professionalize the business in order to take advantage of market opportunities. The professionalization proposal is presented in five phases, which allow for the company's incorporation as a Simplified Joint Stock Company, strategic direction, organization and functions manual, processes and procedures manual, and a succession plan. It is concluded that there is an opportunity to improve administrative, operational, and financial processes through professionalization, which should be implemented progressively and systematically.