Acuerdo comercial Ecuador-Brasil : participación de MIPYMES ecuatorianas en el comercio y confecciones con telas brasileñas.

Abstract

The objective of this research is to analyze the impact of the Ecuador-Brazil Trade Agreement on the participation of Ecuadorian MSMEs in the marketing of Brazilian fabrics to propose a technical perspective for improving competitive aspects. This work was developed using a mixed methodology that included surveys of a sample of 56 companies in the textile sector, as well as interviews with seven foreign trade experts and six business administrators to obtain more details on the specific benefits of this agreement and the capacity to import fabrics from Brazil, considering the supply and demand in this market. It is worth noting that data on the current situation of bilateral trade between Ecuador and Brazil was also supplemented, and it was concluded that the agreement is unknown to most businesses engaged in fabric imports. Until there is a clear strategy for training, technical support, and real dissemination, the benefits it brings to businesses that are logistically closer than other countries such as China will continue to be wasted.