Plan de negocios para la fabricación y comercialización de Kombitasse una taza o jarro multiservicio.

Abstract

This business plan outlines the development and commercialization of Kombitasse, a multifunctional mug or jar designed by Drink & Snacks to enhance practicality, functionality, and sustainability in everyday life. The Drink & Snacks concept integrates additional compartments to store liquids, snacks (such as nuts, cookies, sugar), coffee, and tea offering a comprehensive solution for students at the Universidad Católica de Santiago de Guayaquil and individuals who need to carry food and beverages outside the home. The proposal follows a mixed methodological approach, combining qualitative and quantitative tools to draft the article. The research explores the competitive environment, user behavior, financial perspectives, and enforcement of legal and environmental regulations. Therefore, it projects a marketing strategy based on digital platforms and local businesses. The conclusion highlights the high levels of acceptance of the article by those surveyed, confirming its commercial potential and its alignment with current market trends.