La violencia simbólica y la dignidad humana de la mujer en la industria publicitaria.

Abstract

This essay addresses the dignity of women and its correlation with symbolic violence in the advertising industry, especially in sales marketing. This topic has gained special importance due to the role that advertising and marketing plays in positioning a specific gender role. By using women as objects (desire, beauty, etc.), the advertising industry normalizes symbolic violence, thus entrenching a patriarchal culture, to the detriment of women's dignity, among other aspects. The main objective is to identify how symbolic violence in the public sector affects women's right to human dignity, creating an environment of inequality and discrimination against the female gender in different areas of society. Regarding the methodology, a qualitative approach is used, since an analysis of several advertisements helps to identify the role of women in the advertising industry. The answer to this question demonstrates that this type of content continues to reinforce stereotyping and gender discrimination, thus undermining gender dignity.