Estrategias implementadas para la promoción de la igualdad y la prevención de la inequidad de género en la dinámica laboral de una planta de producción de bebidas no alcohólicas del cantón Guayaquil durante el año 2025.

Abstract

This research aims to reveal workers' perceptions regarding the strategies implemented to promote equality and prevent gender inequality in a non-alcoholic beverage production plant in the canton of Guayaquil during the year 2025. This study used a mixed-method, descriptive, cross-sectional approach, and a non-experimental method. A survey was conducted among workers at a non-alcoholic beverage company in Guayaquil and interviews were conducted with Human Resources staff. The main results indicate that rotating shifts represent a barrier to work-family balance; in turn, they reinforce inequality when linked to gender roles or family conditions.