Plan de negocios para la producción y comercialización de platos ecológicos de cáscara de coco como reemplazo de plásticos de un solo uso.

Abstract

This study aims to determine the feasibility of a business plan for the production and marketing of eco-friendly bowl-type plates made from hard coconut shells as a sustainable alternative to single-use plastics. This problem is critical due to the rapid accumulation and slow degradation of plastic, as well as the damage it causes to marine ecosystems and wildlife, in addition to the generation of microplastics that enter the food chain. The project seeks to reduce the environmental impact associated with the use of single-use plastics. The methodology employed is a mixed-methods approach, utilizing interviews with vendors and distributors of single-use plastics, and surveys administered to 386 people in Guayaquil, Duran, and along the coastal highway. The results show that 41.7% of respondents expressed a willingness to purchase a plate made from coconut shells. The product is targeted at end consumers, restaurants, and event organizers interested in sustainable products. The project requires an initial investment of $14,713.92. The financial analysis results indicate a minimum acceptable rate of return (MARR) of 7.41%, a net present value (NPV) of $11,712.78, an internal rate of return (IRR) of 24%, and an investment recovery period of four years. This demonstrates that the project is viable and presents favorable conditions for its execution, provided that adequate cost control is maintained and the estimated sales levels are met, while also contributing to environmental sustainability and the promotion of responsible practices.