Teaser de motion comic para incentivar el cuidado a los animales dirigido a jóvenes de 18 a 29 años.

Abstract

This research proposes the development of a 2D motion comic teaser as a visual communication solution to address the issue of animal abuse in the city of Guayaquil. The project arises from the alarming figures recorded in 2025 by the Proanimal directorate, which reported 3.505 citizen alerts in just six months, demonstrating that traditional awareness strategies have reached a limit in their effectiveness. The use of the motion comic teaser format is justified by its ability to combine sequential narrative, movement, and sound, facilitating a deeper emotional connection and effective distribution on YouTube. The general objective is to produce an educational audiovisual tool primarily aimed at young people between 18 and 29 years old, focusing on the causes, consequences, and prevention of abuse toward both domestic animals and wildlife. The project also details a total investment budget of $1,325.00 and an execution schedule culminating in February 2026, positioning itself as an innovative strategy to foster a culture of respect and empathy toward animals in the local environment.