Diseño de experiencias turísticas sostenibles en el Parque Samanes.

Abstract

The aim of this thesis is to design sustainable tourism experiences in Samanes Park to establish it as an example of responsible urban tourism in Guayaquil. To achieve this, a comprehensive assessment of the park was conducted, considering its social, recreational, infrastructural, and natural attributes, as well as the perceptions and expectations of its visitors. A descriptive methodology was applied using a mixed-methods approach, including 385 surveys and additional interviews with visitors and regular park staff. This revealed a clear interest in ecological programs. Based on these findings, the creation of sustainable experiences incorporating environmental education, experiential tourism, and citizen involvement is proposed, with the goal of promoting the preservation of natural resources and strengthening the bond between the park and the community. In conclusion, Samanes Park has great potential to become a model of sustainable urban tourism in Ecuador.