Propuesta de contenido para el diseño de una aplicación móvil para la promoción del turismo cultural y sostenible de Guayaquil.

Abstract

This degree project aims to develop a content proposal for the design of a mobile application focused on promoting cultural and sustainable tourism of Guayaquil. The research addresses key challenges related to fragmented tourist information, the absence of structured cultural routes, and the limited availability of centralized and reliable digital content for visitors. A mixed methodological approach was applied, including direct observation, tourist surveys, and interviews with stakeholders linked to the tourism sector. This allowed a comprehensive analysis of tourism supply and demand within the urban context. The results indicate a high level of technological acceptance among visitors, who recognize mobile applications as essential tools for planning, orientation, and enhancing their tourism experience. Based on these findings, a digital tourism content system is proposed, focusing on emblematic areas such as Barrio Las Peñas, Puerto Santa Ana, Malecon 2000, and Calle Panamá. The proposal integrates cultural routes, tourist attractions, gastronomic establishments, and visual resources to support visitor navigation and interpretation. This study does not address the technical development of the application, but emphasizes the strategic role of content structuring in tourism promotion.