Plan de negocios para creación de comercializadora de cacao en Babahoyo.

Abstract

This research aims to design a business plan for the creation of a cocoa trading company in the canton of Babahoyo, Los Ríos province, in order to improve the competitiveness of local producers and optimize the commercialization of fine-flavor cocoa. Although Ecuador is the world leader in this cocoa segment and Babahoyo has favorable agro-climatic conditions, small producers face several limitations such as excessive intermediation, lack of collection infrastructure, limited quality standardization, and restricted access to formal markets. The study was developed using a mixed-method approach, combining documentary analysis of the cocoa sector, environmental assessment through strategic tools such as PESTA analysis and Porter’s Five Forces, and the design of the business model using the Business Model Canvas. Additionally, the operational feasibility and economic-financial viability of the project were evaluated, considering demand projections, cost structure, sales forecasts, break-even point, and financial indicators. The results show that the creation of a local trading company is both technically and financially viable, as it facilitates the integration of producers into more profitable markets, improves collection, classification, and commercialization processes, and reduces dependence on informal intermediaries. Furthermore, the project contributes to local economic development, promotes job creation, and strengthens the cocoa value chain in Babahoyo, aligning with international trends in traceability, quality, and sustainability.