Influencia de las ferias internacionales para la diversificación de mercado para la industria camaronera ecuatoriana 2024-2025.

Abstract

The research aims to analyze the influence of international trade fairs on market diversification for the Ecuadorian shrimp industry during the 2024-2025 period, evaluating the transition towards a direct commercialization model through a reverse auction platform (BISCE) with a logistics Hub in Spain. The country's aquaculture sector, despite being the main driver of non-oil exports and a global quality benchmark, faces difficulties such as a high dependence on prices imposed by the Asian market and investment barriers for small and medium-sized exporters in traditional trade fair circuits, which limits their ability to achieve greater market participation. Despite this, the study aimed to evaluate both the logistical and commercial feasibility of a new business technological platform, analyzing the current profitability gap and measuring the viability of implementing a Dutch auction in European territory, determining if real diversification opportunities exist in a premium market that is more mature in terms of traceability and added value. To this end, it was used a descriptive and analytical approach, featuring a documentary review of export data (TradeMap) and a qualitative evaluation through surveys applied to industry experts from six leading companies with which direct contact was established. Finally, the results showed that the price differential, combined with the logistical efficiency of a continuous flow inventory in Spain, allows for the configuration of a new logistically, economically, and commercially viable model, constituting a sustainable diversification alternative with high profitability potential in the European market.