Diseño de estructura organizacional para el emprendimiento alta costura de Fanny.

Abstract

This research aimed to design an organizational structure for Fanny's Haute Couture business, located in the city of Huaquillas, El Oro province, with the purpose of strengthening its administrative management, improving the efficiency of its internal processes, and promoting its sustainable growth in the local textile sector. The methodology employed was a qualitative, applied, and propositional approach, based on a descriptive analysis of the business's internal and external environment. Data collection techniques included direct observation, interviews with the owner, and an analysis of the competitive border context between Ecuador and Peru. This allowed for the identification of the main organizational weaknesses, especially the lack of a formal structure, the centralization of functions, and the absence of an adequate distribution of responsibilities. Among the main conclusions, it was determined that the implementation of a functional organizational structure will optimize task allocation, improve internal coordination, strengthen administrative control, and facilitate decision-making. Furthermore, organizational formalization will contribute to increasing the competitiveness of the business, improving service quality, and fostering its sustainability in a highly competitive environment characteriz