Estudio de factibilidad de la integración vertical de una unidad de negocio avícola para una empresa de servicio de catering.

Abstract

This research paper evaluates the feasibility of implementing a poultry business unit as a backward vertical integration strategy for the catering company DISTRISINEM S.A.. The main objective was to design a proposal to ensure the supply of chicken, reducing dependence on external suppliers in an environment characterized by price volatility and sanitary risks. The methodology applied followed a descriptive approach and a non-experimental cross-sectional design, using interviews and financial analysis to diagnose both internal and external situations. Financial analysis results, through indicators such as NPV and IRR, showed that a total vertical integration is not viable due to the high cost of feed, which accounts for 69% of operating expenses, leading to a negative cash flow. However, it was concluded that the implementation of a hybrid model (30% internal production and 70% external purchase) is the most reasonable alternative. This scheme strengthens operational resilience and quality control without compromising the organization's financial stability.