Diseño de murales identitarios para el fortalecimiento de la presencia de imagen del Ecomuseo Biblioteca en la comunidad quiteña.

Abstract

This project proposes the design of identity murals and stained glass for the Ecomuseo Biblioteca of the FIDAL Foundation, located in the Historic Center of Quito, with the aim of strengthening its visual presence within the community. The research combines documentary, qualitative and descriptive approaches, supported by interviews with key stakeholders and a student focus group. Based on the conceptual axes of technology, ecology and education, visual metonymy is applied as the structuring rhetorical figure, alongside Zwicky's (1969) morphological analysis for visual element selection. The graphic style adopted for the mural is Pop Art and for the stained glass, geometric abstraction, with a monochromatic palette grounded in Itten's (1970) color theory. The result is a graphic proposal that articulates the institutional values of the Ecomuseo through artistic interventions of visual impact in the public space.