Diseño organizacional en una finca bananera de la provincia de los Ríos.

Abstract

This research examines the administrative and operational management of a banana farm located in Los Ríos province. The farm has developed its activities mainly through the experience of the owner, administrator, and workers, while several aspects of its management remain informal. The study aimed to design an organizational management proposal focused on strengthening its administrative and operational processes. Information was collected through interviews and direct observation, which made it possible to review the organizational structure, distribution of responsibilities, internal communication, financial control, and monitoring of activities. Based on the findings, a proposal was developed that includes strategic direction, an organizational structure, a job functions manual, management indicators, financial control tools, and internal communication mechanisms adapted to the way the farm currently operates.