Plan de comunicación interna estratégica dirigido al personal de selección de una Consultora de talento humano de la ciudad de Guayaquil.

Abstract

This study aimed to evaluate strategic internal communication from an organizational communication perspective to understand how this type of communication functioned within the researched company. Theories were reviewed to support this research, providing a framework that allowed for an understanding of how internal business communication should be managed. Research techniques were applied to obtain relevant information for analyzing the strategies and channels used by the company to identify opportunities for improvement at the organizational, individual, and group levels. Among the study's findings through the research techniques, the results showed that feedback is a fundamental element for strengthening informal internal communication and promoting the participation of company members. Therefore, strategic communication must be managed so that it contributes to the strengthening of organizational business processes with the purpose of favoring the relationship between the company, employees, and clients. In this regard, the study made it possible to identify areas for improvement in the management of internal communication and to establish a basis for strengthening the company's communication practices.