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Please use this identifier to cite or link to this item:
http://repositorio.ucsg.edu.ec/handle/3317/39| Title: | Factibilidad de Creación de Compañía Productora Asesora de Seguros |
| Authors: | Guevara Torres, Pamela |
| Keywords: | SEGUROS;MARKETING;FODA;PLAN ESTRATÉGICO;ADMINISTRACIÓN;EMPRESA;INVESTIGACIÓN DE MERCADOS;COSTOS DE PROYECTOS |
| Issue Date: | 28-Sep-2012 |
| Description: | El presente proyecto contiene un estudio para la implementación y creación
de una Agencia Asesora Productora de Seguros Varios en la ciudad de
Guayaquil, llamada SATIS S.A. especializada en la colocación de planes de
seguros, buscando convertir al proyecto en una posibilidad inmediata y rentable. This project has been forged through a series of events that led to contact people involved in the insurance industry and thus could reveal the large unmet demand. As a starting point, three business ideas were studied the process of defining the thesis theme during the Graduation Seminar at the Catholic University of Guayaquil and was found that there was more acceptance to the insurance sector through a market research analysis. |
| URI: | http://repositorio.ucsg.edu.ec/handle/3317/39 |
| Appears in Collections: | Trabajos de Titulación - Carrera de Gestión Empresarial Internacional |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| T-UCSG-PRE-ECO-GES-3.pdf | 3,03 MB | Adobe PDF | View/Open |
This item is licensed under a Creative Commons License
