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Título : Análisis de viabilidad y factibilidad de la creación de una empresa para producción y comercialización de manjar de arroz en la ciudad de Guayaquil.
Autor : Farfán Vera, Rolando Xavier
Duque Niño, Lilibeth
Seme Estrada, Evelyn Alexandra
Palabras clave : ESTUDIO DE MERCADO
MERCADEO
TECNOLOGÍA DE ALIMENTOS
GUAYAQUIL
ECUADOR
Fecha de publicación : 2012
Editorial : Universidad Católica de Santiago de Guayaquil
Descripción : This research aims to analyze the feasibility and practicality of creating a company for production and marketing of sweet rice in the Guayaquil´s city. For this purpose, is taken as research sources, texts of matter Formulation and Evaluation as well as records of periodicals in thefood industry, statistics from the National Institute of Statistics and Censuses (INEC), Institute of Standardization (INEN), yearbooks Central Bank of the Internet and information for livestock production (milk) and agriculture (rice), among themost important. This thesis is divided into six chapters: the firstunit describes the general project and description of general and specific objectives,the second concerns the study unit on the market for unmet demand, which is calculated from the data demand and supply, the third unit refers to the internal factors of planning such as business or industry; foda, objectives, goals and development of the 6p's in marketing, unit 4 is carried out a technical study is the analysis oflocation, ubication, design of production systems, project organization, in addition to the factors of quality management and environment, in the fifth unit is carried out the analysis of the total investment of the project, from the fixed investment and working capital, and then make the financial evaluation through the development of cash flow, economic indicators IRR, NPV, cost / benefit, return on investment, break even and determination of the profits State Income, in the sixth conclusions are made and recommendations of the project, concluding with thepresentation of the annexes, glossary and bibliography.
URI : http://repositorio.ucsg.edu.ec/handle/3317/8711
Aparece en las colecciones: Trabajos de Titulación - Carrera de Comercio y Finanzas Internacionales

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