Plan de negocios para la comercialización de arroz envejecido de la empresa "PILADORA SARMIENTO" a restaurantes de la ciudadela Alborada y Sauces del norte de la ciudad de Guayaquil, en el segundo semestre del 2017.

Abstract

The Sarmiento Piladora offers to the market a variety of types of rice, among them is the aged rice, which is the cereal to analyze in th is plan. Currently, it distributes the aged rice only to the Sierra Region so it does not present high sales volumes. When there is an unsatisfied demand in the city of Guayaquil is estimated a growth in sales, which is based on that they are going to give a quality rice and deliver the product directly to their businesses, it is necessary to emphasize that this plan is directed specifically to the restaurants of the sectors of Sauces and the Alborada, since according to a market study these sectors have the highest demand in the sale of foods including in their menus the rice. This is how the Sarmiento Piladora estimates its economic benefit and intends to increase sales of this type of rice by 19% during the second half of 2017. In order to achieve this objective, financial, customer strategies, internal processes and learning and growth that are developed to have the necessary strengths and opportunities to compete and achieve product differentiation. It is also worth that in order to market the rice in the sectors already defined, the entity assumes the initial investment, which after the corresponding analysis presents an economic and financial profitability that brings mutual benefits to the piladora and to the owners of the restaurants.