Plan de negocios para la introducción y comercialización de productos de Panadería California PANCALI S.A. en canales de farmacias, con soporte de un sistema integrado, en la ciudad de Guayaquil para el período 2018.

Abstract

It is proposed through this business plan that PANADERÍA CALIFORNIA PANCALI S.A. incursione in virtual sales through strategic alliances with PHARMACYS, incorporating hangers where the bakery products are sold and in turn the customer can acquire in a virtual way those of pastry and confectionery for social events. In the development of the content of the proposal, the interest of customers in the acquisition and home delivery is emphasized in a fast and practical way, for that purpose, the market analysis was elaborated through several tools that besides knowing the interest of the public, the factors that revolve around the study are described. Commercial strategies were set to follow to fulfill the mission of increasing sales in five percent of this new marketing line traditionally carried out by PANCALI SA, so that when it reaches the financial study it is evident the viability of the same, contributing to the economic interests of the owners in increasing revenues, generate attractive yields and have a new market, thus benefiting society by directly providing the products of domestic processing that PANCALI SA offers the city.