Plan de negocio para la introducción y comercialización del servicio de capacitación técnica a industrias en calibración de equipos en las magnitudes de masa, presión y temperatura por la empresa Elicrom Cia. Ltda. en la ciudad de Guayaquil para el segundo semestre del año 2017.

Abstract

Elicrom company is a family business that began its functions 12 years ago in Guayaquil city. Over the years, it has been expanding its SAE accreditation scope with a wide commercial and service knowledge that allows it to provide adequate attention to the industry. Elicrom is also dedicated to the sale of equipment and reagents, as well as the service of metrology, calibration, testing and validation of equipment. Currently Elicrom company has a large portfolio of clients who acquire the equipment and services that it commercializes. But there are companies whose personnel do not have the necessary knowledge in the equipment review, and it is here that, through a market research, Elicrom company sees a great opportunity to develop and implement this new service of te chnical training in equipment calibration in the magnitudes of weight, pressure and temperature , in Guayaquil and its surroundings. This plan will allow companies to keep their technicians trained, and therefore, its equipment in optimal conditions granting quality in the productive processes; On the other hand, Elicrom will increase its earnings, grow within the national market positioning itself as the leading company in the technical training and equipment calibration service, and in the future to enter with its services in the international market of Colombia and Peru.