Introducción y comercialización de roscas cubiertas de chocolate de la empresa Prodehasa en el sector de la ciudad de Guayaquil el primer trimestre del año del 2018.

Abstract

The company Prodehasa began its activity as a family business, currently is legally incorporated as a legal company, found the opportunity to expand to the market and in this way provide direct and indirect sources of work. In the development of the work is the detail of the product and the study that was made to the market considering the academic knowledge acquired in the career and thus awaken the customer's need for the product. Through the instrument of the survey it became more feasible to obtain direct information from the final consumer who contributed with great information to propose the business plan to be made, thus directing us the primary needs to satisfy it. It is in this way how commercial strategies are formulated as operational to obtain results favorable to the objectives set out in the aforementioned business plan. The company has machinery and trained personnel which will be used for the innovation to be made, in addition to having installed capacity, but a packaging machine is needed which will optimize production time as well as the acquisition of a vehicle for distribution of the product in optimum conditions, in this way when projecting the flow the results obtained are in a positive way which validates the business plan. Providing a national product with Ecuadorian hand, and opening up sources of work and in this way contributing in the economy of the country.