Plan de negocio de implementación de servicio de Carro Taller en la empresa VULCANTYRE en el sector vía a Daule del km 1 hasta el km 17 de la ciudad de Guayaquil para el primer semestre del 2018.

Abstract

The purpose of this work is to describe the business plan of VULCANTYRE Company with the Auto Shop function, the one that will carry on with the finality of enhancing its business model with regard of tire related services. Continuing with the description of the plan it begins from the market segmentation and investigation, service description, strategic plans, feasibility study and social responsibility. Looking into the market segmentation and investigation it will be defined which is the target market and characteristics of the consumer preferences. Examining the service description, it will be given the details and extend of the activities to be realized by the auto shop. Through the strategic plans, the activities related to promotion and money collection of the service are unfolded. From the feasibility study, there are determined the investment amo unts and the proyect profitability. In the social responsability part, it is described the legal and environmental lineaments, additionally how the proyect is aligned to the good living national plan. Within the expected results of the implementation of the Auto Shop business plan, VULCANTYRE seeks to increase its revenue, to obtain new clients and to offer their other complementary services to the repairing and retreading of tires already offered.