Plan de negocios para la comercialización de los servicios Salud Ocupacional de la empresa Segumedik, en la cuidad de Manta, aplicado al tercer trimestre del 2017.

Abstract

This plan of business is raised to introduce and market services medical preventive, for the market labor of the city of Manta and their surroundings, through the execution of a plan commercial articulated from a branch to be installed in the port Manabi with greater development industrial, in the third quarter of the 2017. The matrix of the branch Manabi is located in the city of Guayaquil. To December of the 2016, the company Segumedik attends to 125 companies, to which is them provides the service of administration of systems of management of health occupational and of medicine work. Service provided complies with the regulations of the different entities of Government control, such as, the Ministry of labour relations and the Ecuadorian Institute of Social Security. According to the study, there is a company that engages in this type of services of management of occupational health and occupational medicine is based on having offices in Manabi, opening a window of opportunity for our business plan. For the design of commercial strategies, was considered market companies large, medium and small, who have one payroll of no less than 15 people. The plan of business includes the plan of marketing, of commissions and the evaluation of feasibility financial of the plan.