Plan de negocios para la introducción y comercialización de filetes de pesca blanca “Fistularia Corneta” en restaurantes de mariscos de la ciudad Guayaquil año 2018.

Abstract

The present business plan was created to innovate the current business turn of MARISMAY S.A. a company that produces and sells frozen small pelagics of traditional consumption to exporters, now wants to enter a new market segment by producing, marketing and distributing a small non-traditional pelagic species such as the Fistularia Corneta which will be processed in fish fillet, for shellfish and restaurants of the city of Guayaquil, this allows the businesses to save time and money because it is practicall y ready for its preparation. The capture of this species in the sea is very high, however, it is marketed in an artisanal way for the production of fishmeal. It is here where opportunity to process this species that, thanks to its characteristics, is able to compete with others, and thus customers who like an exquisite gastronomy have the option of consume a new fish meat with delicious taste, excellent quality and at a good price. MARISMAY S.A. has a well established value chain as it has its own industrial fishing fleets, with plant for the fish processing, fleet of trucks for distribution and most importantly has trained personnel in all areas.