Plan de negocio para la comercialización de la Carrera de Administración de Ventas de la Universidad Católica de Santiago de Guayaquil en las PYMES de la ciudad de Guayaquil a partir del primer semestre del 2018.

Abstract

The Catholic University of Santiago de Guayaquil inits Faculty of Business Specialties has the Sales Management Career, which in its beginnings registered a significant number of students, however, recent results have reflected an accelerated decrease of students beingfew they manage to complete their studies. According to the investigations this situation is given by three factors: The economic incapacity of some students to enter the race because it is self-financed; The monthly cost for which a great part of the students are working and this is where the greatestdesertion occurs, when the work constantly demands overtime interfering with the student's schedule; The scarce commercial management and after sales service that has allowed to win market to the competition. And being the raison d'être of the career to satisfy the business need of personnel trained to perform commercial and sales functions in an effective and efficient way, the idea is born of realizing this Business Plan that aims the support of managers and owners of SMEs to make it possible for their workers to enter a third level education without interrupting their working hours.The proposal contemplates ensuring the implementation of knowledge through business advice, achieving the satisfaction of entrepreneursand their continuous support, thus benefiting the three actors: business, student and career.