Plan de negocios para la comercialización de mobiliario especializado de farmacia del Comercial Artdekor, dirigido a unidades médicas y farmacéuticas en la ciudad de Guayaquil, para el año 2018.

Abstract

This business plan is oriented to specialized pharmacy furniture marketingin the various medical and pharmaceutical units of the city of Guayaquil. It includes a type of goods of long duration that will allow the pharmacy to significantly improve the management of the processes of storage, handling and dispensing of drugs. A study of market through surveys and interviews aimed at owners of hospitals and pharmacy, dependent, and auxiliary of pharmacies and the end consumer with regard to the perception of this kind of furniture. In this last segment, surveys conducted them is out of the settlements Pharmacys and Cruz Azul to obtain information as realistic as possible about this type of furniture, since those pharmaceutical chains have the same. The results were encouraging as they gave us positive statistical figures from the owners of pharmacy in wanting to have this type of furniture.