Plan de negocio para implementar el servicio de Baby Shower en Chappy Eventos tomando como fuente de información el hospital de la mujer en Guayaquil para el periodo 2018.

Abstract

The company "Chappy Eventos", offers the service of organization and management of events, was constituted in August of 2015, establishing its main market the city of Guayaquil. The company is private, family friendly. The company was created, with the objective of offering a personalized service, responding mainly to the wishes of the client, which in many cases is very diverse, mixing the traditional with the contemporary or the national with the foreign. This work responds to a Business Plan to implement the Baby Shower service, taking as source of information the women's hospital in Guayaquil for the period 2018. As the Women's Hospital is an agency that exclusively cares for women, the company planned to diversify its portfolio and direct its efforts to offer the Baby Shower service to pregnant women who are cared for in this hospital. Finally, it is emphasized that because the Baby Shower is a traditional event in Ecuador, which usually prepares the family or friends of the pregnant woman to wait for a baby, who will be born very soon, is an excellent market in which the company is going to work, enhancing and improving the income of this.