Plan de negocio, para la introducción y comercialización de Evoplus B de la compañía Ecuaenergy S.A., en la ciudad de Guayaquil, en el año 2018.

Abstract

This project aims to study, research and analysis of the pharmaceutical market in the segment of the vitamins of the B complex in the city of Guayaquil, evaluating the behavior experienced by and as it unfolds, involving factors and inherent variables which are responsible for their development and growth. That it involved at the time of selection and purchase of the product on the market. So that the results generated by research, to introduce in the pharmaceutical market in the city of Guayaquil, a new product called Evoplus B. In this way to satisfy the need of the current demand, which is immersed in the consumers of vitamins within the local market of the city of Guayaquil. Since consumers are disgruntled by their high prices at the time of acquiring them. Its value lies in the development of a new national undertaking called Evoplus B since this product will positively improve the economy of the company, generating new revenue to the company and significantly contributing in the economy of the local consumers to have the possibility of acquiring quality low-priced products.