Plan de negocio para la comercialización de equipos purificadores de agua de la empresa Violeta Pazmiño & Asociados Cia. Ltda., dirigido a la ciudadela Panorama del cantón Durán, para el año 2018.

Abstract

The objective of the development of this business plan arises from the need to have the vital liquid in optimal conditions on the part of the inhabitants of the Ciudadela Panorama of the canton Duran. Therefore, the experience of the company, and the great variety of products aimed at water purification, which through their active means ensure the substantial reduction of chlorine, trihalomethanes and metals Such as iron, lead, chromium and manganese; Also decrease turbidity produced by suspended solids, which can affect the sanitary and aesthetic conditions of water intended for human intake. Subsequently, in order to define the profile of the potential consumers, a field study was carried out, through the application of surveys on consumer behavior and preferences and the level of knowledge about water purifiers, Results obtained demonstrated the acceptance and the interest of the same ones in acquiring the equipment. It is also important to consider current market trends and consumers' concerns about acquiring technological equipment that protects and guarantees health as factors of success. In this case, through the application of strategies of promotion and sales is sought to achieve promotion and sale throughout the sector, improving their lifestyle.