Plan de negocios para la comercialización de Pintura Mortero Epóxico para las industrias metalmecánicas de la ciudad de Guayaquil para el año 2018 .

Abstract

The present study of the epoxy mortar paint was performed to introduce a new product line for the metalworking industries, specifically a 100% solids epoxy mortar paint and therefore specific methods will carry out the field research, learning the Knox how of the business, and the experience of epoxical paintings maintained by Sailorpaint´s Company, as an essentially knowledge for the successful of the product. The metalworking market industrial´s benefits, will lead the product to gain acceptance and positioning at Guayaquil´s industrial market. Applying the research resources and techniques, will determine the market´s product introduction, this techniques will be detail in the next five chapters, among which, will be expose to the research method in order to clarify the data of this activity. After that will be determine the general market´s internally and external study, to specify the viability of the business plan. The financial study is decisive to determine the amount of capitals that is require by the company to carry out the project. Finally the company´s social responsibility is determine, and the conclusion and recommendations of the project.