Plan de negocio para la comercialización de tanques estacionarios de la compañía Ecuatanques S.A. en la ciudad de Guayaquil en el año 2018.

Abstract

Ecuatanques is a company that manufactures and commercializes domestic cylinders of 15 kg. The idea of making and introducing stationary tanks of 2000 kg in the Ecuadorian market was brought up out of the need to provide a wider range of options in the market. All stationary tanks are imported, expensive, and it takes time to get the corresponding permission to have them in the country. The following business plan contains product specifications, as well as market research, in the city of Guayaquil. We used the field research, the instrument of the survey, and interviews. We determined the needs of the industrial and agro-industrial sector. With the analysis of the information, it was decided to manufacture and market 2000 kg stationary tanks. Commercial strategies are established with the purpose of increasing the company's sales, attracting new markets and promoting national products. The product will be introduced by Kingas, and the sellers of Ecuatanques. They will be in charge of the product in the target market, and will visit possible clients six times a month. For the project a loan was required which will allow the purchase of resources for the manufacture and marketing of stationary tanks. In projecting their flows the results were favorable, ensuring the success and the implementation of the proposal, thus having a payback in the second year. As mentioned before, introducing stationary tanks of 2000 kg will benefit the industrial sector as well as the agro-industrial one, providing a new tank option , and detailing the social responsibility of Ecuatanques, the conclusions and recommendations of the business plan.