Plan de negocios para comercializar pizarras interactivas a las instituciones educativas de la zona 8 para el año 2018, mediante un sistema de arrendamiento con opción a compra.

Abstract

The present work deals with the commercial methodology that can be applied to the markets of our country, contemplates the main economic aspects of the medium in which it is going to be developed and hasa main objective that is well established in the chapters of this work. The line of technology in the educational sector is undoubtedly one of the key points of this work, the pedagogical change that the Educational Units will suffer will be very positive in relation to the different beneficiaries contemplated in this business plan. The areas worked on in the present plan will present different points of analysis based on a socioeconomic reality that moves the Ecuadorian market and that of this Region. The presentation of products of the latest technology will be very favorable for young people, the interaction that this product can cause between teacher and student will open a significant range of opportunities to improve the daily learning of children in schools. The contemplation of payment facilities for the acquisition of these products will undoubtedly be a weighty variable for prospects to customers to lean on the business plan, many low-cost benefits will be a high-impact advertising weapon.