Plan de negocios para la introducción del servicio a domicilio de mantenimientos preventivos y correctivos de bicicletas en la ciudad de Guayaquil, ofertado por CUBEBIKE para el primer semestre de 2018.

Abstract

CUBEBIKE is a German brand company incorporated in Ecuador since 2012, this company is characterized by the quality and guarantee that it offers to all its clients, standing out in the commercialization of high performance bicycles, in addition to accessories, clothes to practice thesport and maintenance service within your establishment. It is for this reason that the company wants to provide the new home service of preventive and corrective maintenance to meet the need of customers who do not have the facility to move their bicycle to traditional workshops. In this business plan, the specifications of the service were defined together with the added value, the market study was also carried out to determine if the need for the consumers willbe met, one of the tools used to define if they need the service or not, wasthe method of the survey, which gave a positive indicator of acceptance of the new service; for this reason the steps to be followed in the strategic plan to increase sales, the company will require the hiring of new partners to form the sales structure. In order to carry out the implementation of this new service, a financial study was carried out in which the initial capital was determined, corresponding to $ 27,023.04 the value of the NAV of $ 20,878 and the internal rate of return of 30,04%, respectively. Demonstrating that the results were favorable, ensuring the success of the implementation of this business plan and thus favoring the company for its growth.