Propuesta de ruta turística en los cantones de Loja, Gonzanamá, Paltas y Macará para el desarrollo turístico de la provincia de Loja.

Abstract

Ecuador has stood out as a touristic power during recent years due to the effort that the government has made in changing the production model thus allowing tourism to expand by exploiting the biodiversity that we have. Southern Ecuador has been set aside in some way due to the lack of creation and promotion of touristic projects that can be started up, especially in the province of Loja. Under these circumstances, the following text pretends to demonstrate the feasibility of showing attractions to tourists for opening new routes which allow not only visitors to enjoy but also allow the improvement of socioeconomic conditions for the people in the area of influence of the touristic product.