Estudio de factibilidad para la creación de un Teatro Bar Burlesque en la ciudad de Quito.

Abstract

The theater is a cozy entertainment establishment, it helps to get out of daily stress, from the daily routine that is usually done day by day, on the other hand the bar is a fun establishment with the purpose of tasting some kindof drink is this alcoholic or not. A merger will take place in these two establishments,that is to say that in one place it will take care of delighting your night, will be served all type of drinks, while it enjoys a play humorous type and at the same time you will be ableto enjoy some type of Fast food (piqueo). The proposal for the creation of a Bar Burlesque Theater in the city of Quito will be an innovative, fun project, where parody will be the cause of the joy of customers. Currently in the city of Quito does not exist this type of nocturnal establishment, reason why will be a novel business of dramatic sort of the Victorian age, where it uses of the parodia and the exaggeration of traits. Through this project the feasibility of the creation of the bar theater based on the market research wasdetermined, as well as the Marketing strategies to promote the infrastructure and the service to be offered, and in turn positioning itself in the mind of the consumer as one of The first night entertainment centers. Finally, the importance of this project isthat there is an economic development, where workplaces will be created, thus increasing visits by national and international tourists and thus encouraging tourism from different cultural and recreational areas in the city, with the Aim to be one of the best entertainment centers, attractive both in design, structure and quality in service.