Estudio comercial y logístico del consumo de mermelada de fréjol en el mercado Alemán.

Abstract

This project is based on the commercial and logistic study for the consumption of bean jam to the German market. In order to motivate the artisans to export their sweet and promote the increase of value added and not only export raw material. Taking advantage of the benefits of the Agreement signed with the European Union in 2016, encouraging the export leadership to member countries. It details the production of beans of 2016 and the main provinces, the processes that exist between the sowing and the harvest with its different seasons by province and the cost of production per hectare. The objectives of this research are based on analyzing the German market, in this way the artisans will be able to know of this market, the preferences of the consumers, channels of commercialization, and main brands in the market. Make a guide for export to Germany, which details the steps to make an export, documents to be delivered prior to embarkation and post shipment, national and international certificates for processed products. In the methodology used, the type of descriptive and exploratory research was considered with a qualitative approach through semi-structured interviews with officials from different enti ties in charge of international trade. Using interviews with candy producers, information was obtained on the hypotheses of the supposed barriers that artisans had to export jam.