Estudio de factibilidad para la elaboración y comercialización de pasta de nuez de macadamia en Ecuador.

Abstract

Macadamia nut is considered one of the finest nuts in the world. With a high content of vitamins, fibers and minerals favor those who consume it. The trends of consuming healthy and natural products every day is increasing and Ecuador is no exception. Nuts are mainly represented by almonds. The lack of knowledge about macadamia nut is evident, its production levels are low and as a result, the supply of macadamia nut is limited to a minimum quantity that prevents its commercialization throughout the country. It is necessary that a culture of macadamia nut consumers be created so that it is they who promote these habits to other consumers and thus generate a strong demand on the fruit that allows the promotion and incentive of their cultivation. In view of the above, it is proposed the production and marketing of macadamia paste in Ecuador. Through; The gathering of information on the current situation of the industry, market research on potential consumers, interviewing experts and, finally, the presentation of a financial study that determines the feasibility of implementing a microenterprise to produce and market this product.