Estudio económico para la expansión de la empresa D’Laury.

Abstract

The micro-enterprise sector has grown by 25% as a result of a high level of unemployment in the private and public sectors. This is why many people were forced to create their own businesses, so then the Ecuadorian government decided to intervene and initiate a process of vital importance, which will boost entrepreneurship, as well as the development and strengthening of small-medium enterprises and contribute with the expansion of projects, as this is the case.D 'Laury, seeks to expand, starting in one of the most significant cities, such as Guayaquil, where it will launch a marketing plan and a business proposal that will allow to win market, strengthen his brand and start with right foot national growth and later, it will also allow to be a source of new jobs for u unemployed people as well, to achieve a positive reception around the country, thus ratifying the commitment to contribute to the development and the re-establishment of sectors of the national economy.