Plan de negocio para la comercialización de unidades contenerizadas en desuso para empresas de Transportes Pesados de la provincia del Guayas en el año 2018.

Abstract

The company ARETINA S.A. wants to incorporate a new line of business in their facilities by means of the sale of disused containers of 20Foot and 40Foot standard size, the same ones that are given after the retirement of its useful life of 12 years. When nationalized, it is proposed to give them adequate maintenance to select the most suitable ones to be sold in the heavy transport cooperatives in Guayaquil. This segment was chosen for the mobility of products between provinces and from and to the terminals of the city, to contribute to the economy of the country. The company currently provides services related to foreign trade and the increase of a new line, it needs the hiring of a new adviser that will oversee finding the new clients, and of opening new markets, with the main purpose of that the sale of disused containers nationwide, as well as finding new customers who need the containers for other usages. The company ARETINA S.A. will achieve through the implementation of this project, generate additional revenue in a formal and coordinated way, under a structure, budget and control of sales management.