Plan de negocios para la implementación del servicio de Transfer en el área de alquiler de vehículos de la Empresa Ecuarcadis S.A. en las ciudades de Portoviejo y Manta.

Abstract

This work of titulación is developed based on the necessity of the company ECUARCADIS S.A. To establish a business plan through which to increase its sales level through the implementation of a new service within the area of rental of vehicles, which refers to the transfer service, as the first point was established the description of the Company and the characteristics of the service to be provided, in order to understand the effectiveness of the implementation of the business plan, the respective market study was developed, establishing the target market to which it is intended to arrive with the offer of the same, and in turn the Marketing strategies to be used to reach the target audience, from this it was possible to establish the respective financial study determining the level of income, costs and expenses that would be generated through the implementation of the service; Resulting in the construction of the respective conclusions and recommendations for the correct execution of this business plan.