Plan de Negocios para la comercialización de un servicio integral de la Peluquería Patricio en el sector de Mapasingue Oeste en la ciudad de Guayaquil en el año 2018.

Abstract

The Peluquería Patricio is a family business that has been dedicated for more than 17 years to provide the service of haircutting to gentlemen and children in the sector of Mapasingue West to the north of the city of Guayaquil, due to the fact that in recent years has entered the competition in this sector has had to look for strategies and in them has seen a market opportunity in which is to hoard a new segment that is to provide the service also to women, for this reason in the work developed are the specifications of the service as well as the study of the market towards the final consumer and the suppliers that serve to supply the beauty products i n order to carry out the service. therefore, commercial strategies are established in order to increase sales of the hairdressing service. The existing competitive advantage is the years of service which determines the positioning in the mind of the consumer when looking after the personal appearance and care of the skin or the project, the working capital is required, which will allow the construction of a new space destined exclusively for the service of women with comfortable and safe infrastructure so that the clients have a personalized attention, creating fidelity and profitability to the Peluqueria Patricio.