Diseño de material gráfico publicitario para la difusión de la carrera de Diseño Gráfico de la Universidad Católica de Santiago de Guayaquil.

Abstract

Advertising graphic material design for the diffusion of the Graphic Design career of the Catholic University of Santiago de Guayaquil, is a project that arises from several problems of the race to have no advertising pieces that correctly represent the career, along with this the lack of a complete market study and communication strategies that uniting these tools serve to get more applicants to the career of Graphic Design. In this project the models of documentary, exploratory and descriptive research are applied, as a result of this project various advertising pieces are presented like: flyers, triptychs, brochures, advertising counter, etc., besides a complete study of competitive market and the most appropriate schools to publicize the career, this is achieved through the collection of information from the schools from which graduates professionals in the area of Graphic Design the last 10 years in different universities in the city of Guayaquil.