Diseño de un libro que contenga una colección de pictogramas e ilustraciones que identifiquen a la ciudad de Guayaquil y su patrimonio cultural.

Abstract

The project was developed the design of a book containing a collection of pictograms and illustrations that identify the city of Guayaquil and its cultural patrimony. Then a documental and descriptive investigative process is carried out, where qualitative information collection techniques are applied through interviews and quantitative surveys, allowing to obtain quantifiable information about cultural patrimony. This research combines graphic design, visual abstraction through flat design and teaching methodologies that consolidated as a result an end product designed to meet the goal of visually promoting Guayaquil.