Propuesta de un modelo de negocio para la distribuidora DESA en la ciudad de Riobamba.

Abstract

The present research work includes a business model applied to the DESA distributor, located in Riobamba city. For collecting information for this research is used the quantitative approach, in in this way to know the needs of the customers and the commercialization of formulas and others. It is proposed to make a biannual training program to encourage and strength the micro entrepreneurs and in this way to obtain a growth in the local market with the elaboration of body care and cleaning products. Through the training it is expected to obtain a growth in the formulas sale and to increase the customers. It is established guidelines for the company, organizational structure and it is offered improvements for the company in terms of solving problems. Finally, it is presented an economic and financial structure for the correct implementation of the model. A final financial projection is presented for the next 5 years.