Propuesta para la creación de una empresa productora y comercializadora de calzado publicitario en la ciudad de Guayaquil.

Abstract

The present work of the titling of the research that is proposed for the creation of a producer and commercialization company of qualified publicity in the city of Guayaquil, investigating in very important subjects divided in chapters throughout this document, among them can mention the Financial and tax, legal, marketing, marketing, among others. All the processes that must be followed for the proposed business are evidenced, and changes in the basis of the qualitative and quantitative interviews, made an expert in the subject and a potential client. A financial study that shows the different scenarios that allow to evaluate the presented proposal, and that all the information provided is coherent to have an optimal result; The importance of the application of new technologies plays a fundamental role in the business of this century, without them is like no existence in the business world. In conclusion is evidenced throughout the document the use of knowledge imparted by career in subject of entrepreneurship.