Análisis del comportamiento de elección de equipos de protección personal dentro del mercado industrial de la ciudad de Guayaquil.

Abstract

The main objective of this current research is to analyze the behavior of choice of Personal Protection Equipment within the industrial market of the city of Guayaquil, where it will seek to deepen the characteristics of the products that are valued, additional benefits with greater influence in the purchase decision and finally knowing what are the main motivators that influence the buyer. To do this, we began by explaining how Industrial Safety was born, which are the international organizations that watch over it, how it has evolved in Ecuador, who are the institutions responsible for ensuring the safety of workers, historical data on accidents at work, both in foreign countries as in ours, and what have been the consequences of the changes of regulations that have been made in the different Ecuadorian Technical Regulations. Later on, interviews and surveys were carried out to people related to this product category, which belonged to Security Departments, Purchasing Departments, Distributors Management and 3M Commercial Management. At the end of this current research it was possible to demonstrate that the acquisition of these equipments is considered an investment, leaving the price as a second hand aspect at the moment of taking a decision, in which the priority is focused on the comfort of the final user. It was possible to identify who are the main brands that lead each category of products and finally, identified an opportunity to improve service attention in the B-C companies, where 3M in recent years has lost market share.