Plan de ventas para la introducción del nuevo libro "Técnicas modernas de estudios basadas en neuroaprendizaje" en la Universidad Católica de Santiago de Guayaquil en el año lectivo 2016 - 2017.

Abstract

Today the government of Rafael Correa has made several changes in the regulation of education, with the aim of promoting quality education and warmth as they consider education as a major factor in economic and social development of the country, being that it is the fundamental change of the productive matrix pillar. The current trend sees the human being as the hub of everything, so various scientific theories have contributed to develop the human being, making it increasingly skillful and dynamic, so the higher education works with issues related to pedagogy and different styles learning to boost the quality of education. It is therefore important that current students are afforded a diverse range of options to facilitate learning, one of these sources knowledge of study techniques because it allows you to improve study habits and thus increase their academic performance which in turn routes it as a better professional Therefore the commercial introduction of the book "modern study techniques based on NeuroLearning" on UCSG, to thereby contribute in a complementary manner to the process of student learning, promoted the internalization of knowledge arises.