Nova Moda : fabricación y venta de calzado para dama por catálogo.

Abstract

This thesis deals about the company "Nova Moda" which is dedicated on producing ladies shoes, especially sandals and heels which will be exclusively sold through a catalog. Our sales approach through catalogs will enable our independent distributors to be their own bosses, to get extra income; is a form of self-employment, that is why through this sales channel distributors will increase constantly as known of our brand. Inthe shoe production process we will have Brazilian art machinery which is the best in the market allowing us to be more efficient. With our staff of skilled labor and 100% Ecuadorian people will provide us with experience of the industry. Our top quality raw material will provide assurance to our footwear which will be reviewed in detail to fix any problem. Finally, our financial statements indicate that we get a real rate of return of 67% taking into account the financial indicators such as inflation mainly local, so the project is attractive to the market; we are facing an opportunity.