Aproximación teórica del Big Data Marketing Digital.

Abstract

This essay seeks to analyze the variety of conceptsthat exist about Big Data in a global way, identifying the relationship that arises from each definition established by each author, to identify the similarities and differences that these imply and develop a new concept that is applicable to small businesses, generating an easier way to understand their definition and use within companies that have limited resources to obtain this method and implement it within digital marketing. It will be detailed in three sections where the main subject on which the essay is based, which is digital marketing, will be explained, describing each of its important aspects. Next, we will describe the key issue that will complement the treatise in the first section that is Big Data,breaking down all the conceptualization necessary for the development of the essay. Finally, we will explain some platforms that help to implement this type of data analysis, which in this case is Big Data on a traditional marketingmethod such as Digital. The development and implementation of new strategies, methods, applications, etc. Within marketing are of great importance. Due to advances in technologies, changes in consumer behavior and constant innovations in the market, organizations must be up to date with the new trends that arise in the world to achieve the same or similar positions as others. The purpose of the trial is to allow SMEs to say that these companies that are developing in the market identify a new trend of data analysis which, with good use, will allow the company to develop strategies that help the growth of the organization.